Gamification

Product Marketing

Drive engagement by integrating the mechanism and dynamics of games into a website, online community, content portal, or marketing campaign.

Learning and Development

In enterprises, gamification can be applied to inspire stickiness to learning portals with simple challenges or peer comparison.

Recruitment

Gamifying the recruitment process motivates employees to refer candidates to jobs. Rewards can be linked to the suitability of the candidate.

Project Completion

Incentivize team members to complete tedious or challenging tasks with kudos and honor badges. It will boost morale while keeping clients happy.

Employee Engagement

Get employees actively involved in brand building by offering rewards for social achievements such as publishing a blog post on the company blog.

80 percent of current gamified applications are predicted to fall short of their mission due to flaws in design strategy. Here is what you should know to enable meaningful gamification.

Business Goal

Organizations exploring gamification opportunities need to have a clear understanding of objectives to be achieved through gamifying the process.

Game Mechanics

Create games rules and select game elements based on business objectives and user preferences. Common game elements are points, badges, leaderboards, challenges, and narratives.

Player Motivation

Study your users and understand what motivates them. Design the gamified application accordingly (User Centered Design methodology).

Measurement

A mechanism to measure if goals have been attained should also be in place. This helps to monitor progress and make adjustments if needed.