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Analytics Consulting Services

Track and measure how users interact with your website, mobile apps, and social media pages. Discover invaluable customer intelligence for your business using our digital analytics service.

We help you choose and set up the ideal analytics software to understand how people use your site or app. Equipped with user insights, you can take informed decisions to increase customer satisfaction on all your digital properties.

Our Web, Mobile, and Social Analytics Services

Web and Mobile Analytics

Analytics implementation for websites and mobile apps
Creation of custom dashboards and reports
Consolidated reporting and trend analysis

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Social Media Analytics

Opinion mining
Brand monitoring
Sentiment analysis
Trend analysis

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Tools For Web, Mobile, and Social Media Analytics

You can choose from a range of industry-leading analytics tools as our team has experience in most of them.

Clients

We have implemented and customized Google Analytics for websites of different sizes built on various platforms and mobile apps running on Android and iOS. We can assist you to manage Google Analytics and Google Tag Manager.

Additional real-time web, mobile, and social analytics tools we provide support with include Adobe SiteCatalyst, Mixpanel, Klipfolio, Flurry, HootSuite, and SproutSocial. We also assist in integrating multiple analytics or marketing tools using Segment, empowering you to use the tool of your choice to interpret data and draw insights from.

Data visualization tools, such as Tableau, can be used to create interactive dashboards and reports for your team to easily comprehend the data to draw actionable insights.

Contact our digital analytics experts to discuss how you can unravel customer insights from web, mobile, or social media data.

Clients

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The reports that QBurst delivered on a daily basis and their monthly analysis have helped us recommend marketing strategies that have helped our client engage better online. We are happy to be working with QBurst.

Samuel Karanja

Managing Director

HillKnowlton

Web and Mobile Analytics

Our web and mobile analytics services are targeted at helping you extract useful information out of the large amount of activity data generated by visitors on your websites, mobile web pages, and mobile apps.

Whether you are looking to implement an analytics solution or already have an analytics tool in place, our team will make sure you get the most out of the collected customer data.

We provide you custom and consolidated reports containing meaningful interpretation of your data, enabling you to understand customer journey and improve engagement.

Web and mobile analytics help you answer pertinent questions such as:

Which are the most and least popular pages on your website?
How has the number of active users changed over time?
Which source is driving in most traffic to your web/mobile pages?
How many users are using your mobile app?
What are the most important keywords for your business?
Which mobile operating system should you focus on?

Implementing Analytics for Websites

Web analytics tools help you determine how your website is performing and what actions are needed to improve user experience, traffic, and conversions. We enable proper implementation and configuration of website analytics solutions to provide you with accurate statistics. Be it a blog, corporate website, multi-site implementation, CMS website, or e-commerce website, we can help choose and implement the apt analytics solution.

Implementing Analytics for Mobile Apps

In an overcrowded app marketplace, your are under constant pressure to improve app discovery and engagement. Without integrated analytics, your information would be incomplete limiting the effectiveness of your decisions. We support proper implementation of analytics in mobile apps running on major operating systems, providing you valuable insights into how users are experiencing your applications.

Resolving Analytics Implementation Issues

Flaws in analytics implementation could result in inaccurate tracking of data which in turn could lead to erroneous business decisions. We look out for notifications and alerts from analytics tools on issues in your analytics implementation. We analyze what could be wrong and help resolve the issues at the earliest. If it requires source code changes, we will loop in your development team and advise on what needs to be done.

Creating Custom Dashboards and Reports

Easy access to frequently needed and critical analytics information is vital for quick and smart data-driven decisions. We create custom dashboards and reports that help you easily monitor and measure your website or mobile app performance and view the most important and relevant metrics. We can schedule the reports to ensure you receive analytics data periodically, without fail.

Creating Consolidated Reports

Accessing data from different analytics tracking tools could be time-consuming and tedious. We collate your analytics data from different sources like Google Analytics, iTunes analytics, and Facebook Insights and organize it into a consolidated report on spreadsheet. This makes it possible for you to access all your analytics reports in one place, enabling quicker decisions.

Preparing Trend Analysis Reports

Trends and patterns in user data can indicate opportunities to improve user experience and optimize your marketing campaigns. Our trend analysis reports provide a comparison of your key performance indicators month-over-month or year-over-year. The reports help identify patterns in user behavior on your app or pages and tell you where to focus your efforts to maximize returns.

Seven Aspects of Our Analytics Service

Initial Evaluation

We start off the engagement by collaborating with you to understand your business requirements and business objectives. This will include an analysis of your website and mobile app functionality, site structure, databases, third-party integrations, and such. A clear understanding of your existing system and business needs will help us come up with solutions that give you the best results.

Goals and KPIs

A successful evaluation helps us define goals aligned to your specific business objectives. We also help you choose the key performance indicators (KPIs) to be measured to evaluate your progress toward the defined business goals.

Analytics Tool Selection

An analytics tool that supports tracking of your KPIs, custom events, and custom dimensions and aids in the interpretation of your data is indispensable. We help you identify a suitable tool and also evaluate if your existing analytics tool can be reconfigured to meet your specific needs.

Analytics Implementation

We work with your development team to implement analytics tracking on your applications and also to make necessary changes in web and mobile application source code for tracking custom events and capturing custom data attributes.

Analytics Configuration

On the analytics platform, we set up and configure custom events, goals, conversion funnel reports, custom dashboards, custom profiles, advanced segments, and more to enhance the value of insights you gain from analytics.

Implementation Verification

After implementation, we verify if analytics tracking implemented is working properly and the data collected is accurate. This will assure you of reliable data to base your business decisions.

Analysis and Reporting

The dashboards and custom reports we create will display what you need to see just the way you want to see it. This helps you access and interpret your much-needed data faster and with ease.

Seven Aspects of Our Analytics Service

Initial Evaluation

Goals and KPIs

Analytics Tool Selection

Analytics Implementation

Analytics Configuration

Implementation Verification

After implementation, we verify if analytics tracking implemented is working properly and the data collected is accurate. This will assure you of reliable data to base your business decisions.

Analysis and Reporting

The dashboards and custom reports we create will display what you need to see just the way you want to see it. This helps you access and interpret your much-needed data faster and with ease.

Social Media Analytics

For businesses, social networking websites are not just marketing platforms. They become treasure troves of information with customers and prospects sharing comments, feedback, suggestions, and complaints. Social media analysis is centered on analyzing this information and presenting it meaningfully to the decision makers.

We use a semi-automated method to analyze social media pages and gather insights from them. Our methodology involves text mining, automatic categorization, and sentiment analysis technologies combined with human intelligence where needed. Reports are customized to requirement and delivered on a daily, weekly, or monthly basis.

What Social Media Insights Do We offer?

Opinion Mining

We drill down conversations on you social media pages and categorize them into meaningful topics. We analyze the opinions expressed on these pages to give you a composite picture of how people perceive your brand online.

Brand Monitoring

The true value of a brand is determined only in comparison with leaders in the market. That’s why we monitor social profiles of your competitors, review websites, and other portals that compare businesses.

Sentiment Analysis

Sentiments are the feelings behind conversations. Combining machine and human intelligence, we are able to understand the sentimental inclinations of conversations on your social media pages.

Trend Analysis

We also compare your social media insights with data from previous reports. Trend analysis helps to understand any surge or decline in conversations and sentiments following important announcements, product launches, and marketing initiatives.