E-Commerce Transformation

The client wanted to strengthen their online presence and e-commerce platforms to drive growth, enhance customer experience, and efficiently manage multiple brands.

• Drive online revenue for all brands
• Provide a seamless and consistent online shopping experience across different brands and markets
• Centralize and simplify the management of multiple e-commerce websites and mobile applications
• Expand brand awareness and reach through effective digital marketing channels

We delivered a comprehensive e-commerce solution utilizing Adobe Commerce, Drupal, Pimcore, and the latest cloud technologies. This platform integrates web and mobile frontends with a robust e-commerce backend, incorporating seamless connections to ERP, CRM, OMS, loyalty systems, and customer support tools. The headless architecture and modular design provide exceptional flexibility, scalability, and performance.

• E-commerce backend: Centralized backend system managing all e-commerce operations
• Web and mobile frontends: Customer-facing interfaces optimized for web and mobile
• Integration with host brands: Seamless integration to prepare and update product data
• Stock and order management: Integrations to manage inventory levels and streamline order fulfillment processes
• Delivery partner integration: Collaboration with logistics providers to enable efficient delivery
• Loyalty platforms: Integration with Aura and Hello Member for enhanced customer loyalty
• Customer support integration: Utilization of Sprinklr for comprehensive customer support solutions
• Personalization tools: Integration of Dynamic Yield and Exponea for personalized customer experiences
• Content delivery and security: Cloudflare as CDN, WAF for frontend, and Fastly as CDN for the backend, ensures secure and fast content delivery
• Digital asset management: Adobe DAM is employed for efficient storage and management of digital assets

Pimcore PIMS Implementation

Pimcore is utilized as the Product Information Management System (PIMS) for the client. It acts as the main entry point for host brand information into the client's digital ecosystem, making product information accessible through various sales channels.

Adobe Commerce Implementation

The solution was implemented using a headless architecture to support the client’s omnichannel platform, providing a robust backend that handles multiple brands, regions, and languages under a unified system.

Drupal CMS Implementation

Drupal serves as the content management system for the client, managing the frontend configurations and brand-specific themes to maintain uniform branding across different regions and languages.

Mobile Framework

The mobile application is designed to provide a consistent experience for the client's customers across multiple brands.

Central Code Management and Deployment

Employs Azure DevOps for streamlined source code management and deployment across different environments—QA, UAT, Sanity, and Production.

• Optimized omnichannel user experience increased conversion rates and average order values.
• High scalability supported growing traffic and sales volumes.
• Robust performance ensured high uptime and fast-loading speeds.
• Strong security measures protected customer data and prevented fraud.
• Efficient order processing and fulfillment improved accuracy.
• Real-time order tracking enhanced transparency and customer satisfaction.
• Advanced reporting provided insights into sales and customer behavior.
• Data-driven decisions supported strategic adjustments.
• Personalized shopping delivered tailored content and offers.

Unified E-commerce Platform

• Managing multiple online stores and applications for different brands on a single platform posed a significant challenge in ensuring consistent operations and user experience.
• Customization of online stores to reflect each brand's unique identity while ensuring integration with existing ERP and inventory management systems for real-time product information and stock updates.

Content Management System (CMS)

• Lack of a user-friendly CMS to support multilingual content and facilitate content management for diverse audiences.

Order Management and Fulfillment

• Delayed order processing and fulfillment workflows due to inadequate integration with various shipping carriers, logistics providers, and customer-facing order tracking systems.

Marketing and Promotions

• Difficulty in creating, managing, and optimizing cross-platform marketing campaigns that include email marketing, social media promotions, and personalized advertising based on customer behavior.
• Absence of analytics tools to track performance and adjust strategies accordingly.

Mobile Optimization

• Optimizing e-commerce platforms for mobile devices to cater to the increasing mobile shopping trend by providing responsive design, intuitive navigation, and seamless user experience.
• Developing native mobile applications with advanced features that outperform browser-based experiences.

Security and Compliance

• Insufficient security measures to protect customer data and prevent online fraud.

Scalability and Performance

• Maintaining scalability to handle increasing traffic and sales growth while ensuring high uptime, minimal downtime, and fast-loading performance across all e-commerce platforms was a challenge.
• Inadequate integration with existing systems and third-party applications to enable cohesive functionality and service delivery.

• Checkout options
• Alternative payment methods
• Order management
• Loyalty programs
• E-gift card management
• Personalization and wishlist
• Online reviews
• Omni-channel customer support
• Advanced reporting for administrators
• Multi-brand support
• Brand-specific integrations

• Adobe Commerce (Headless)
• Drupal
• Pimcore
• ReactJS
• React Native
• Handlebars
• Twig
• Spring Boot
• Spring WebFlux
• Azure
• AWS
• Cloudflare
• Fastly
• Adobe DAM
• Dynamic Yield
• Exponea
• Algolia
• Azure DevOps
• RabbitMQ